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CONTENT WRITING + CREATIVE LEADERSHIP

With about a decade of experience in marketing, writing, and content creation, I'm a freelance writer and Director of Editorial at Brafton, a content marketing agency.

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SHORT- AND LONG-FORM CONTENT CREATION

Blog articles, landing pages, whitepapers, case studies, ebooks, reports, how-to guides, infographics, video scripts – you name it, I write it!

SEARCH ENGINE OPTIMIZATION

In addition to SEO copywriting and content reoptimization, I use keyword research and SERP analysis to inform SEO-driven topic ideation and project brief development.

B2B AND B2C COPYWRITING

As a versatile digital marketer, I produce high-quality content for a wide range of B2B and B2C audiences across global markets and industries.

COPY EDITING

Teamwork makes the digital marketing dream work! I edit and proof written work by my fellow digital marketers according to AP Style and brand-specific guidelines.

EDITORIAL TEAM MANAGEMENT

From overseeing resource allocation and providing editorial support, I help creatives produce their best work within a fast-paced agency environment.

AGENCY OPERATIONS

I love collaborating on cross-departmental initiatives with my fellow managers. I'm committed to developing great products, streamlining processes, and simplifying the way our teams work to promote scalability.

CREATIVE CONTENT FOR CREATIVE BRANDS

I've written across a broad range of industries and topics, from real estate and retail to higher education and HR. But my favorite assignments involve producing engaging, well-researched copy for creative brands like PBS, Canva, Pearson, and Bloomsbury.

 

I invite you to view featured projects and portfolio samples below, organized by my favorite subjects.

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BLOG | Meet Marie Antoinette's Dresses: Fashionable Facts About the Queen of France
CLIENT: PBS

Drawing on my own subject matter expertise, this piece showcases how the on-screen costumes featured in a PBS period drama compare to authentic 18th-century styles.

EBOOK | 6 real estate marketing trends that hold the key to success
CLIENT: CANVA

Targeted at real estate agencies, this engaging resource features actionable recommendations informed by shifts in the industry.

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REPORT | The Power of Style: Visual AI Quarterly Index
CLIENT: VISENZE

Based on original research, this data-driven report aimed at fashion and furniture retailers explores trends in visual AI and the power of style.

ADDITIONAL CONTENT WRITING SAMPLES

BRANDING
LIFESTYLE
RETAIL + ECOMMERCE
FASHION + APPAREL
Anchor 1
WELLNESS
REAL ESTATE
EDUCATION
ARTS + CRAFTS
EVENTS
LANDING PAGES
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